Too often, companies compose flowery, verbose, meaningless mission statements along these lines:
Our mission is to provide outstanding customer service, great careers and professional satisfaction for our people, and to realize financial profitability so we can continue to grow, blah, blah blah.
In an attempt to capture the essence of what I/O Technologies Inc is all about, we sat down recently and nailed down a mission statement of our own:
We’d welcome your honest feedback. Does this reflect your impression of what we’re all about?