Over the past month, I’ve noticed that the number of inquiries and requests for proposals has been on the rise–and significantly. Part of the reason for the increase has to do with ramping up our marketing efforts, to get our name out there and market I/O Technologies Inc more aggressively. Another reason probably relates to increased optimism about where the US economy is headed.
But I’ve also noticed something else. The number of people who actually pull the trigger on new projects is very low–at least for now. The only ones that have moved forward are crisis-level projects–something’s broken and has to be fixed right away. Otherwise, if a project can be viewed as discretionary, no decision is forthcoming no matter how many follow-up calls I make or emails I write.
Here’s my theory as to why: it’s the election, stupid. Regardless of their political leanings, I suspect that decision makers will continue to dawdle on making any commitments until after the presidential election. In all likelihood, they’ve carved out two alternative plans–let’s call them Plan O and Plan R. Our proposals most likely fall under Plan R, but would be modified or scrapped altogether under Plan O.
Granted, this is mostly conjecture on my part. I welcome your theories and comments on what other factors might be involved. At any rate, it sure will be interesting to see how this plays out in a few weeks, and what happens afterward.